shauny.me

It’s not hard to see the predicament Microsoft is in. It wants to push Windows machines yet is hamstrung by the following:

• It can’t sell the operating system because “the V word” is pure poison.
• It can’t sell the user experience because it can’t talk about the OS.
• It can’t sell productivity out of the box because it’s got nothing to compete with iLife.
• It can’t sell service or support because the perception is it’s all finger-pointing between hardware and software vendors.
• It can’t sell quality because PC makers have no reputation (or a bad one) in this area.

In short, all it thinks it has is price. Well, when you don’t include any of the above, it should be easy to make your product cheap, and the PC community has proven this time and again.

(via The Apple Blog)

There are two kinds of ads. Those with something to say and those with nothing to say.

If you have something to say - say it.

e.g. 50p off this week!

If you have nothing to say - use razamattaz

e.g. Beanz Meanz Heinz

Things to consider:

1. Proposition

• What do you have to say?
• Why does your product stand out?
• Write it down in a memorable, creative and visual way.

2. Reason why?

• Justify the proposition.
• Make it believable.

3. Target market

• Define them.
• Talk in their terms.
• Think of someone you know who fits the group and talk to them personally.

4. Image

• Make sure the creative fits with the image required for the client.